Concept designs · fictional firm
Law firm website examples, by area of practice
Sixteen concept pages for one fictional firm, Aldermoor & Finch. Each starts from the question a real client asks in that area of law and is shaped around answering it. These are designs, not client work.
What good law firm pages have in common
- 01
Answer the client's first question
Each area of law starts with a different question: what will it cost, what happens to the children, do I need a solicitor today. The page that answers it plainly keeps the visitor reading.
- 02
Show price where it matters
For conveyancing, probate, immigration, employment tribunal and other listed services, the SRA requires published cost information. It also helps visitors who are comparing firms.
- 03
Put the people forward
Clients choose the lawyer as much as the firm, especially in family, corporate and dispute work. Named people with relevant experience do more than a list of services.
- 04
Ask for less in the enquiry
A short form that collects what the firm needs to reply, and no more, gets finished on a phone. Sensitive areas need a discreet route that says how the enquiry will be handled.
- 05
Keep the regulatory details in view
Complaints information, the SRA number and the SRA digital badge belong on every page template, not added at the end.
How we apply this to a real firm
Legal website design
Sixteen concept pages
Conveyancing & property
Client's question: “How much will my conveyancing cost?”
Approach: a clear quote journey.
Websites for conveyancing solicitorsFamily law
Client's question: “How do I start a divorce, and what happens with the children?”
Approach: calm, private and practical.
Websites for family law firmsWills, trusts & probate
Client's question: “Someone close to me has died. What do I need to do first?”
Approach: reassurance and explanation.
Websites for wills and probate solicitorsCriminal defence
Client's question: “I've been asked to attend a police interview. Do I need a solicitor?”
Approach: urgent, direct and reassuring.
Websites for criminal defence solicitorsEmployment law
Client's question: “I think I've been unfairly dismissed. What can I do?”
Approach: clear options, clear time limits.
Websites for employment solicitors acting for employeesCivil litigation
Client's question: “My neighbour's extension is on my land. What are my options?”
Approach: proportionate and honest about cost.
Websites for civil litigation solicitorsPersonal injury
Client's question: “I was hurt in an accident at work. Can I claim?”
Approach: straight answers on eligibility and cost.
Websites for personal injury solicitorsClinical negligence
Client's question: “Something went wrong with my treatment. Was it negligence?”
Approach: careful, measured and explanatory.
Websites for clinical negligence solicitorsImmigration
Client's question: “Which visa do I need to bring my partner to the UK, and what will it cost?”
Approach: clear routes, published fees.
Websites for immigration solicitorsHousing disrepair
Client's question: “My landlord won't fix the damp and mould. What can I do?”
Approach: credible, plain and pressure-free.
Websites for housing disrepair solicitorsCorporate & M&A
Client's question: “We're selling the business. Who should advise us?”
Approach: partner-led and deal-focused.
Websites for corporate and M&A law firmsCommercial property
Client's question: “We need to lease new offices. What should we check before signing?”
Approach: practical and transaction-led.
Websites for commercial property solicitorsEmployment & HR
Client's question: “How do we handle a dismissal fairly and avoid a tribunal claim?”
Approach: practical support for employers.
Websites for employment law firms advising employersIntellectual property
Client's question: “How do we protect our brand name before we launch?”
Approach: clear protection, clear steps.
Websites for intellectual property law firmsCommercial disputes
Client's question: “A supplier has breached our contract. Who should we speak to?”
Approach: expertise and discretion.
Websites for commercial litigation firmsSpecialist enquiry site
Client's question: “How do I extend the lease on my flat?”
Approach: one service, explained properly, on its own site.
Specialist enquiry sites
Questions
Are these real law firm websites?
No. They are concept designs for a fictional firm, Aldermoor & Finch, made to show how a page can be shaped around each area of practice. They are not client work and make no claims about rankings or enquiries.
What makes a good law firm website?
It answers the question the client arrived with, shows who will help and what it will cost where that matters, makes enquiring easy on a phone, and keeps the SRA's required information in view. Design supports those jobs rather than replacing them.
Should each area of practice have its own page?
Yes, for any area the firm wants to grow. Each area attracts different clients with different questions and different regulatory requirements, so one general services page rarely serves any of them well.
How much does a law firm website like this cost?
Our firm websites start from £2,500, with a bespoke quote after a discovery call. The Website + Growth programme is £2,500 for the build plus £1,000 a month. Hosting, subscriptions and minimum terms are agreed in writing.
Want a page like this for your firm?
What happens next
- 1Tell us a little about the firm — it takes about a minute.
- 2We reply within one working day to arrange a 30-minute call.
- 3If it's a fit, you receive a written scope and fixed price.