Law firm websites · Wills, trusts & probate
Websites for wills and probate solicitors
A wills and probate website serves two very different visitors: someone planning ahead and an executor dealing with a death. The site works when it separates the two, reassures executors with a clear explanation of what happens first, and presents probate pricing in the form the SRA requires.
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The first question
“Someone close to me has died. What do I need to do first?”
An executor, often searching in the evening, uncertain what applies to them.
How clients choose a wills, trusts & probate firm online
Executors are often searching in the evening, unsure what applies to them, and anxious about doing something wrong. The pages that earn their trust explain the order of things in plain English and make it obvious when it is worth speaking to a solicitor, rather than burying them in terms like grant of representation.
Will-writing is a different journey: less urgent, more price-aware and frequently compared with non-solicitor providers. A website that treats both as one service list misses both audiences.
What a wills, trusts & probate page needs
Approach: reassurance and explanation. The visitor chooses a convenient time for a call. No long form, and no pressure to explain everything in writing.
- 01
First steps
What usually needs doing in the early weeks, written calmly
- 02
When probate is needed
An explanation of the process — general information, not advice
- 03
How the fees work
Fixed fee or hourly, as the firm actually offers it
- 04
Wills and trusts
Planning ahead, lasting powers of attorney and trusts
- 05
The private client team
People, experience and how they work with families
Design decisions, and why
- Explanation comes before any form: the visitor needs to understand before they can ask.
- Slower pacing, softer contrast and generous spacing suit a difficult moment.
- A human route to contact — a call back — rather than a hard sell.
Main website or a separate site?
Usually the main website.
Reassurance comes from the firm's wider reputation, its people and its longevity. Those live on the main site, so a well-made private client section usually serves the firm better than a separate domain.
Specialist enquiry sitesWhat the SRA rules require
Collecting and distributing a deceased person's assets, where the assets are in the UK and the matter is not contested, is a service listed in rule 1.3(b) of the SRA Transparency Rules. Where a firm publicises this service, it must publish cost and service information: the total cost or an average or range, the basis of charges, likely disbursements, VAT, what the price includes, the key stages and likely timescales, and the experience and qualifications of the people doing the work (rules 1.5 and 1.6). Will-writing on its own is not on that list. Whatever the area, every SRA-authorised firm must publish its complaints procedure, including how and when a complaint can go to the Legal Ombudsman and the SRA (rule 2.1), and display its SRA number and the SRA digital badge prominently (rule 4.1).
Source: SRA Transparency Rules (version in effect from 11 April 2025). This is a summary, not legal advice.
Full guide to the Transparency RulesWhat we don't promise
No one can guarantee rankings, enquiries or mentions in AI answers, and we don't. We build a site that is clear, compliant, fast and easy for search engines and AI tools to understand, and we're candid about what that can and can't do.
Questions firms ask
Do probate solicitors have to publish prices?
Yes, for uncontested estate administration where the assets are in the UK: that service is covered by the SRA Transparency Rules. The information has to cover cost, what is included, disbursements, VAT, key stages and timescales, and who does the work.
How can a probate website compete with non-solicitor providers?
By being clearer about what a regulated firm offers: who is responsible, how the estate is protected and what the client can do if something goes wrong. Those are real differences, and they are more persuasive when explained calmly than when stated as slogans.
Should wills and probate have separate pages?
Yes. The visitors, urgency and questions are different, so each needs its own page with its own answer and enquiry route. They can still sit within one private client section of the main website.
Talk to us about your wills, trusts & probate website
What happens next
- 1Tell us a little about the firm — it takes about a minute.
- 2We reply within one working day to arrange a 30-minute call.
- 3If it's a fit, you receive a written scope and fixed price.