Law firm websites · Personal injury
Websites for personal injury solicitors
Someone who has been injured wants to know two things: whether they can claim, and what it will cost them. A personal injury website works when it answers both honestly, shows what a no win, no fee agreement can deduct before asking for details, and makes clear the visitor is dealing with a regulated law firm rather than a claims company.
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The first question
“I was hurt in an accident at work. Can I claim?”
Someone recovering from an injury, unsure whether they have a claim.
How clients choose a personal injury firm online
Personal injury is one of the most contested areas of legal search. Firms compete with national brands, claims management companies and lead sellers, many of which look alike. Visitors have learned to be wary, so a site that is plain about who the firm is, who will handle the claim and what it costs stands out more than one that shouts.
The market has also changed underneath firms. Since 31 May 2021, many lower-value road traffic injury claims in England and Wales go through the government's Official Injury Claim service, which people can use without a lawyer. A firm's website has to explain where its help adds value, and for which claims, rather than assume every visitor needs it.
What a personal injury page needs
Approach: straight answers on eligibility and cost. A short eligibility check — what happened, when and where — with the funding terms linked beside the form.
- 01
Claim types
Road, work and public-place accidents, described as the visitor would
- 02
Eligibility and time limits
Who may be able to claim, and why time matters, stated plainly
- 03
How funding works
What can be deducted from compensation, shown before the enquiry
- 04
What happens next
The stages of a claim and what the firm needs from the client
- 05
Who you're dealing with
The regulated firm, its SRA number and the named people handling claims
Design decisions, and why
- Costs and deductions sit next to the enquiry, because "what will I actually get?" is the question behind the question.
- No compensation figures or success rates as headlines: they set expectations no firm can control.
- The page says clearly that the visitor is dealing with a regulated law firm, not a claims company.
Main website or a separate site?
Could be either.
Personal injury often suits a focused site with its own claim types and searches, provided it names the regulated firm behind it prominently. Where injury is one service among several, a strong section of the main site keeps the firm's reputation in view.
Specialist enquiry sitesWhat the SRA rules require
The SRA Transparency Rules do not list personal injury among the services that require published prices. Other rules shape how injury work is marketed: section 56 of the Legal Aid, Sentencing and Punishment of Offenders Act 2012 bans paying or receiving referral fees for personal injury claims; the SRA Code of Conduct prohibits unsolicited approaches to members of the public (paragraph 8.9) and requires publicity, including about charges, to be accurate and not misleading (8.8); and the SRA's warning notice of 28 January 2026 says "no win, no fee" marketing must not hide costs, overstate benefits or create unrealistic expectations. Whatever the area, every SRA-authorised firm must publish its complaints procedure, including how and when a complaint can go to the Legal Ombudsman and the SRA (rule 2.1), and display its SRA number and the SRA digital badge prominently (rule 4.1).
Sources: SRA Transparency Rules (version in effect from 11 April 2025); LASPO 2012, section 56; SRA Code of Conduct for Solicitors; SRA warning notice: 'No win, no fee' in high-volume consumer claims. This is a summary, not legal advice.
Full guide to the Transparency RulesWhat we don't promise
No one can guarantee rankings, enquiries or mentions in AI answers, and we don't. We build a site that is clear, compliant, fast and easy for search engines and AI tools to understand, and we're candid about what that can and can't do.
Questions firms ask
How should a personal injury firm present no win, no fee?
Plainly and early. The SRA's 2026 warning notice expects firms to explain what a client could pay, including any success fee, insurance premium or other deductions, and not to hide it in small print. On a website that means a clear explanation beside the enquiry, written for someone who has never claimed before.
Should a personal injury website show compensation amounts or success rates?
We advise against using them as headlines. They are hard to present without creating unrealistic expectations, which the SRA has warned about. Explaining how compensation is assessed, and what affects it, is more useful to the visitor and safer for the firm.
Is a separate personal injury website a good idea?
Often, if the firm wants injury work as a distinct line. A focused site can cover each claim type properly. It must still name the regulated firm behind it clearly, with its SRA number and badge, so visitors don't mistake it for a claims company.
Talk to us about your personal injury website
What happens next
- 1Tell us a little about the firm — it takes about a minute.
- 2We reply within one working day to arrange a 30-minute call.
- 3If it's a fit, you receive a written scope and fixed price.