How we build law firm websites: What happens, who does what, and when.
We build law firm websites in six stages: a 30-minute discovery call, a written proposal with a fixed price, agreed structure and content, design and build, launch, and an optional monthly Growth programme. Nothing goes live without your approval, and a typical firm website launches in four to six weeks.
- 1
Discovery call
30 minutes
WeLook at your current site and online presence beforehand, and listen to which work you want more of.
YouTell us about the firm, the practice areas that matter and what isn't working.
OutcomeAn honest view of what would help — including when the answer is 'less than you think'.
- 2
Written proposal
After the call
WeSet out the scope, fixed price and timeline, plus any ongoing terms: hosting, subscriptions and minimum term.
YouDecide, with everything in writing. Nothing starts until you agree.
OutcomeA proposal you can take to partners.
- 3
Structure and content
Before design
WePlan the pages around your clients' questions and draft plain-English content with SRA expectations in mind.
YouShare knowledge only you have: people, fees information, how you work. Review drafts.
OutcomeAn agreed site structure and content your firm has approved.
- 4
Design and build
Build
WeDesign, build and test on phones and desktops: speed, accessibility, forms and technical SEO.
YouReview the working site and ask for changes.
OutcomeA finished site, approved by you before anything goes live.
- 5
Launch
Typically weeks 4–6
WeLaunch, redirect old addresses so existing links keep working, and set up measurement in your firm's name.
YouTell your team where enquiries will arrive.
OutcomeA live site and a clear record of what was delivered.
- 6
Growth programme (if chosen)
Every month
WeContent, SEO and enquiry improvements; the AI enquiry assistant; monthly reporting; a quarterly review with a named lead.
YouReview content before it's published, and tell us which enquiries were suitable.
OutcomeSteady improvement you can see in the reporting.
Three principles throughout.
Your approval first
Nothing is published without your firm's sign-off — especially legal content.
Everything in writing
Scope, price and ongoing terms are agreed before work starts.
Measured honestly
We report enquiries and their suitability, not just traffic.
Questions about the process
Will AI write our legal content?
We use AI-assisted tools where they help, but content is written and edited by people and always reviewed and approved by your firm before publication. We don't give legal advice, and we don't treat automated copy as a substitute for a solicitor's review.
How long does it take?
A typical firm website launches in four to six weeks, depending on scope and how quickly content is approved. Your proposal gives the timeline for your scope.
Will our existing links and search presence be protected?
When we replace a site, we map old addresses to new ones so existing links and bookmarks keep working, and we check the site can be crawled before and after launch.
How much of our time will it take?
Mostly a few review points: the discovery call, approving the structure and content, and reviewing the site before launch. We ask for what only the firm knows.
Start with thirty minutes.
What happens next
- 1Tell us a little about the firm — it takes about a minute.
- 2We reply within one working day to arrange a 30-minute call.
- 3If it's a fit, you receive a written scope and fixed price.