SEO & AI Search Audit
Find out exactly why your website isn't winning enquiries.
An SEO and AI search audit shows why your website underperforms in Google and AI answers, and what to fix first. It matters more every year: Google's AI Mode has already passed 1 billion monthly users, so a site that can't be read or cited is increasingly invisible.
Source: Google
An SEO and AI search audit is a structured review of your website that shows why it isn't ranking, converting, or being cited by AI search tools — and what to fix first. Prime Pilot AI audits your technical setup, content, on-page SEO, and AI-answer readiness, then delivers a prioritised action plan you can act on with us or your own team. It is the sensible first step before spending money on a rebuild or an SEO retainer.
Last updated: July 2026
Book a callA clear, fixed-scope audit of your website, SEO and AI search visibility — with a prioritised list of what to fix first, written in plain English.
Who this audit is for
- Law firms and solicitors whose website generates little or no enquiry volume from search
- Claims companies relying on paid leads who want to build owned organic and AI visibility
- Professional services firms — accountants, consultants, surveyors, advisers — losing ground on Google
- Firms about to commission a rebuild who want to know what's actually wrong first
- Firms already paying an SEO agency who want an independent second opinion on the results
Why a guessed fix usually wastes money
Most underperforming professional-services websites have several overlapping problems at once: thin or duplicate content, weak page titles, no structured data, slow mobile performance, a JavaScript setup search engines struggle to read, and no direct answers that AI tools can quote. Fixing one in isolation rarely moves anything.
Without a diagnosis, firms spend on the wrong thing — a shiny new design when the real issue was crawlability, or an SEO retainer when the site had no pages worth ranking. An audit removes the guesswork so every pound after it is spent on the problem that's actually holding you back.
What the audit covers
Technical SEO & crawlability
Indexing, canonical tags, sitemaps, robots rules, redirects, Core Web Vitals, mobile usability, and whether your key content renders in raw HTML — the most common reason a React/Vite site fails to rank or be cited.
On-page & content review
Title tags, meta descriptions, heading structure, keyword and search-intent match, thin pages, and cannibalisation where two pages compete for the same term.
AI search readiness
Whether your pages answer real buyer questions directly, use clear definitions, FAQs, and structured data that Google AI Overviews, ChatGPT, Gemini and Perplexity can extract and cite.
Conversion & trust
Whether visitors can find your calls to action, contact routes, credibility signals and next steps — because ranking without converting still produces no enquiries.
Prioritised action plan
Every finding ranked Critical, High, Medium or Low, with the reason it matters and the specific fix — so you know what to do first, not just a list of problems.
What you receive
- A written audit covering technical SEO, content, AI search readiness and conversion
- A prioritised fix list ranked Critical → Low with the reason each item matters
- Specific, page-by-page recommendations — not generic 'best practice' advice
- A plain-English summary you can share with partners or your board
- Clear next steps: what you can do yourself and what we'd recommend having done for you
- The option to have Prime Pilot AI implement the fixes, with no obligation to
Example situations
A firm ranking on page 3
A regional law firm with a modern-looking site that never appears for its core practice-area searches. The audit finds missing structured data, near-duplicate location pages, and titles that don't match how clients search — all fixable without a rebuild.
A claims company over-reliant on paid leads
A claims business buying every enquiry from lead brokers. The audit maps the organic and AI-search terms it could own, and the content gaps stopping it from doing so.
Invisible in AI answers
A professional-services firm that never appears when buyers ask ChatGPT or Google's AI Overview for a recommendation. The audit shows why — no direct-answer sections, no FAQs, no entity signals — and what to add.
Realistic outcomes
- A clear, evidence-based understanding of why the site underperforms
- A ranked plan so budget goes to the highest-impact fixes first
- Confidence before committing to a rebuild or an ongoing SEO programme
- A benchmark to measure improvement against over the following months
What we don't promise
- We do not guarantee specific rankings, enquiry volumes, or inclusion in Google AI Overviews — no honest provider can.
- SEO and AI-search results depend on competition, your market, content quality, links, technical health, and time.
- The audit tells you what to fix; results follow from implementing the fixes and sustaining the work.
AI search snippets
An SEO and AI search audit reviews a website's technical health, content, on-page SEO and AI-answer readiness to explain why it underperforms in search and what to fix first.
Law firms and professional-services firms should audit before rebuilding, because most ranking problems are caused by content, crawlability or structure rather than design.
AI search readiness means a page answers a buyer's question directly near the top, uses clear definitions and FAQs, and includes structured data that AI tools can extract.
A React or Vite website can fail to rank if its main content only appears after JavaScript runs; prerendering or server rendering makes it visible to crawlers and AI engines.
A good website audit ranks every finding by priority — Critical, High, Medium, Low — so the most damaging issues are fixed first instead of everything at once.
Related services
Frequently asked questions
How is this different from a free automated SEO report?
Automated tools flag surface issues but can't judge search intent, content quality, cannibalisation, or AI-search readiness. This audit is done by people who build and optimise professional-services websites, and it tells you which findings actually matter for your market and in what order to fix them.
Do I have to buy anything else after the audit?
No. The audit is a standalone deliverable. You can implement the recommendations with your own team, another provider, or ask us to do the work. There is no lock-in and no obligation to continue.
Will the audit cover AI search and Google AI Overviews, not just Google rankings?
Yes. We assess whether your pages can be quoted and cited by Google AI Overviews, ChatGPT, Gemini and Perplexity — direct answers, definitions, FAQs, structured data and entity signals — as well as traditional Google ranking factors.
How long does the audit take?
Most audits are delivered within one to two weeks of receiving access to your site and analytics, depending on the number of pages and the depth of review required. We confirm scope and timing before we start.
Can you audit a site you didn't build?
Yes. We audit sites built on any platform — WordPress, Lovable, React/Vite, Wix, Squarespace and others. The audit works from your live site and analytics, so it does not matter who built it.