Website, SEO & AI-search services for law firms: Build it well. Then help the right people find it.
Prime Pilot AI offers three kinds of work for UK law firms: building websites (main firm sites, redesigns and specialist enquiry sites), growing visibility (SEO, local search and AI-search optimisation) and improving existing sites (audits, technical fixes and enquiry improvement). Most firms start with one and add another once it is working.
01
Build
The main website, a specialist site, or both.
- Law firm website designA bespoke main website: every area of work, the people, and a clear route to an enquiry.
- Website redesign and optimisationMake an existing site faster, clearer and easier to act on — without starting again if you don't need to.
- Specialist enquiry sitesA focused site for one area of work, alongside the firm, when that's the right call.
- Claims websitesFocused sites for claims work, written with SRA and advertising rules in mind.
- Other legal practicesChambers, licensed conveyancers, costs lawyers and legal consultancies.
02
Grow
Being found for the work you want.
- SEO for law firmsPractice-area and local search, planned around the work you want more of.
- AI-search optimisationStructure and content that AI answer engines can understand and describe accurately.
- Content programmesGuides and answers organised by topic, so each practice area has real depth.
- Ongoing SEO supportSteady monthly work with transparent reporting — or as part of the Growth programme.
03
Diagnose & improve
Find what's holding the site back, then fix it.
- SEO & AI-search auditA fixed-scope review with a prioritised, plain-English list of what to fix first.
- Technical SEO fixesIndexing, speed, structured data and rendering problems that keep good pages out of search.
- Enquiry improvementBetter calls to action, trust signals and forms, so more of the right visitors get in touch.
Areas of practice
Built for private client and commercial work.
Every area has a different first question, so each page is planned around the client who asks it.
Private client — for individuals
- Conveyancing & property
- Buying, selling and re-mortgaging homes and land
- Family law
- Divorce, arrangements for children and civil partnership disputes
- Wills, trusts & probate
- Writing wills, administering estates and setting up trusts
- Criminal defence
- Police station advice and representation in the lower courts
- Employment law
- Unfair dismissal, workplace disputes and contract issues for employees
- Civil litigation
- Neighbour disputes, debt claims and negligence
Commercial — for businesses
- Corporate & M&A
- Mergers, acquisitions, investment and setting up businesses
- Commercial property
- Buying, leasing and managing commercial buildings and offices
- Employment & HR
- Advising employers on hiring, dismissals and workplace regulation
- Intellectual property
- Protecting trade marks, patents, copyright and designs
- Commercial disputes
- Contract breaches and business disagreements
Or combine them into one programme.
The Firm Website + Growth brings a new site together with monthly SEO, content, reporting and the AI enquiry assistant: £2,500 to build, then £1,000 a month.
Packages & costsCommon questions
Do we need every service?
No. Most firms need two or three. The discovery call is where we work out which — and which ones you can skip.
Can you work on a website someone else built?
Yes. Audits, SEO, AI-search and enquiry improvements work on most platforms. Where the platform itself is the obstacle, we'll explain the trade-offs of moving.
Do you write the content?
Yes, in plain English and with SRA expectations in mind. Legal content is always reviewed and approved by your firm before it's published — we don't treat generated copy as a substitute for a solicitor's review.
Not sure where to start?
What happens next
- 1Tell us a little about the firm — it takes about a minute.
- 2We reply within one working day to arrange a 30-minute call.
- 3If it's a fit, you receive a written scope and fixed price.