Specialist Sites
A focused website for one practice area.
Quick answer
A specialist legal website is a standalone site built to win one practice area, alongside your main firm site. In claims work alone, over 450,000 personal injury claims were registered with the Compensation Recovery Unit in 2023/24 — demand a focused, owned site can compete for far better than a page buried in a general firm site.
A specialist legal website is a standalone site dedicated to a single area of work — personal injury, conveyancing, family law, employment, immigration, or any niche your firm wants to grow. It's an additional asset, not a replacement for your main firm site, and is engineered to dominate search and convert clients in that specific area.
Last updated: April 2025
Discuss a Specialist SiteWhy a separate site works
- Tightly targeted SEO around one practice area beats a generic page on a multi-practice site
- Messaging and calls to action speak to one type of client only
- Faster ranking gains because the entire site signals topical authority
- Easier to test new positioning, pricing, or service models in isolation
- Clear attribution — you see exactly which enquiries come from the niche site
Suitable practice areas
- Personal injury and accident claims
- Residential and commercial conveyancing
- Family law and divorce
- Employment law (employer and employee)
- Immigration and visas
- Wills, probate, and estate planning
- Commercial litigation and dispute resolution
What's included
- Dedicated domain or subdomain you own
- Bespoke design and copy for the chosen niche
- Topical content programme tailored to that practice area
- Schema, technical SEO, and local SEO from launch
- Enquiry capture aligned to that area's client journey