Specialist legal websites: A focused website for one area of work.
A specialist legal website is a focused enquiry site for one area of work — such as conveyancing or lease extensions — that sits alongside a firm's main website. It suits work with a distinct audience and search behaviour; where clients choose the firm for its people and reputation, improving the main site is usually better.
Scoped and quoted separately, after a discovery call.
An honest test
When a specialist site makes sense — and when it doesn't.
A separate domain is not automatically better. It earns its place when one area of work has a distinct audience that the main site can't serve as well.
Usually a good fit when…
- One area of work has its own audience and its own search behaviour
- You're launching a department, entering a region or testing a niche
- The work is volume-led and suits a focused enquiry journey
- You want enquiries for that work tracked separately
- You want to separate consumer-facing claims work from the main brand
Probably not, if…
- Clients choose you mainly for the firm's people and reputation
- The main website is itself dated — fix that first
- The area shares its audience with your other services
- There's no capacity to handle more of that work
In these cases we'll usually recommend improving the main website instead.
Alongside the firm
Two ways to relate it to the firm.
Either way, the specialist site shows who the regulated provider is. The choice is about how closely it borrows the firm's brand.
A
Closely linked
Carries the firm's name — “Lease Extensions by Aldermoor & Finch” — and links to its people and main site. Borrows the firm's reputation.
B
Campaign brand
Its own name and identity for a specific service, with the firm's regulatory details clearly shown. Suits volume and campaign-led work.
Example names are fictional.
Example structures
Built around the questions of one kind of client.
Personal injury
- Personal injury claims
- Accident at work
- Road traffic accidents
- Serious injury
- How long do I have to claim?
- No win no fee, explained
- FAQs
- Speak to a solicitor
Conveyancing
- Residential conveyancing
- Buying
- Selling
- Remortgaging
- Leasehold
- New build
- Fees, itemised
- Get a quote
Commercial litigation
- Commercial litigation
- Contract disputes
- Shareholder disputes
- Professional negligence
- Injunctions
- ADR
- Costs
- Speak to a litigator
Illustrative page structures, not client work.
What's included
What a specialist site typically includes.
Pages
- A homepage focused on the chosen area
- Service pages for each sub-topic
- Location pages only where they're genuinely useful
- Plain-English FAQs and case-type explainers
- Funding information where relevant and compliant
Enquiry and regulation
- An enquiry journey designed for that client
- Contact buttons and forms
- The firm's regulatory details, shown clearly
- Privacy and cookie policies
- Copy written with SRA expectations in mind, for your approval
Search foundations
- Technical SEO and structured data
- Search Console and analytics set up in the firm's name
- An internal linking plan
- A guide structure for future content
- Content organised for AI-search understanding
Any third-party tools, such as call tracking, are listed in the proposal with their costs. The site and its content are the firm's on full payment.
Areas of practice we build for
Specialist sites suit some of these better than others — the demonstration on our homepage gives our view for each. Claims work, such as personal injury or housing disrepair, is also a common fit.
Private client — for individuals
- Conveyancing & property
- Buying, selling and re-mortgaging homes and land
- Family law
- Divorce, arrangements for children and civil partnership disputes
- Wills, trusts & probate
- Writing wills, administering estates and setting up trusts
- Criminal defence
- Police station advice and representation in the lower courts
- Employment law
- Unfair dismissal, workplace disputes and contract issues for employees
- Civil litigation
- Neighbour disputes, debt claims and negligence
Commercial — for businesses
- Corporate & M&A
- Mergers, acquisitions, investment and setting up businesses
- Commercial property
- Buying, leasing and managing commercial buildings and offices
- Employment & HR
- Advising employers on hiring, dismissals and workplace regulation
- Intellectual property
- Protecting trade marks, patents, copyright and designs
- Commercial disputes
- Contract breaches and business disagreements
Questions about specialist sites
Will this replace our existing firm website?
No. Your main website continues to represent the whole firm. A specialist site is an additional, focused site for one area of work. If your main site is the real problem, we'll say so — and recommend fixing it first.
Is a separate domain always better for search?
No. A focused site can help where one area has a distinct audience, but a strong section of an established main website is often the better choice. We recommend a specialist site only where the reasons in favour are clear.
Can the specialist site be linked to our main firm?
Yes. It can carry the firm's name and regulatory details and link to the main site, or run as a more independent campaign brand that still shows who the regulated provider is. Both are possible.
How much does a specialist site cost?
Specialist sites are scoped and quoted separately, because their size depends on the area of work. You'll receive a fixed written quote after a discovery call.
Will it help with Google and AI search?
A focused, well-structured site that answers real client questions is well placed for search and AI answer engines. No one can guarantee rankings or AI citations, and we don't.
Is a specialist site right for you?
What happens next
- 1Tell us a little about the firm — it takes about a minute.
- 2We reply within one working day to arrange a 30-minute call.
- 3If it's a fit, you receive a written scope and fixed price.