Ongoing SEO Support
Steady, transparent SEO — month after month, on a site you own.
SEO and AI search aren't one-off jobs. We provide steady, transparent monthly support that keeps your visibility growing — using Claude Code, GitHub and Cloudflare to make changes safely.
Who this is for
- Law firms that have had SEO work done and want to keep the momentum
- Firms that want steady visibility growth without hiring an in-house team
- Firms burned by opaque retainers who want ownership and transparency
- Firms competing in busy practice areas where standing still means slipping back
- Claims and legal-services businesses that need consistent content and upkeep
Why one-off SEO quietly fades
SEO isn't a project you finish. Competitors publish, Google changes, AI search evolves, and technical issues creep in. A site that was optimised once and then left alone slowly loses ground — not dramatically, just steadily, until the enquiries thin out and no one's quite sure why.
Consistent, modest monthly work beats occasional big pushes. New content, technical upkeep, monitoring and steady improvement build on each other over time. The question is who does that work, how transparently, and whether the website and content stay with the firm.
What we do
- 01
Content programme
A steady stream of practice-area content and cluster pages built around real client questions and AI-search formatting.
- 02
Technical upkeep
Ongoing monitoring and fixing of indexing, speed, structured data and crawlability so problems are caught early.
- 03
AI search maintenance
Keeping your pages structured to be quoted by Google AI Overviews and AI assistants as those systems change.
- 04
Safe, transparent changes
Using Claude Code, GitHub and Cloudflare, changes are version-controlled, reviewable and deployed safely — you can see exactly what changed.
- 05
Plain-English reporting
Regular reporting on what was done, what's moving and what's next — no jargon, no mystery about where the time went.
What you receive
- A consistent monthly programme of content and improvements
- Ongoing technical monitoring and upkeep
- AI search maintenance as the tools evolve
- Version-controlled changes via GitHub you can review
- Plain-English reporting on progress and next steps
- Full ownership of the website, content and rankings — no lock-in
Realistic outcomes
- Search and AI visibility that grows rather than fades
- Technical problems caught and fixed before they cost rankings
- A growing body of content the firm owns
- Transparency over what's being done and why
What we don't promise
- We don't guarantee rankings, positions or enquiry volumes — SEO depends on competition, content, links and time.
- Results build gradually; ongoing support is about sustained progress, not instant jumps.
- There's no lock-in — you can pause or stop and keep everything built, though momentum naturally slows if the work stops.
Example situations
Keeping momentum after a build
A firm with a strong new site that needs steady content and upkeep to climb. We provide consistent monthly work, reported transparently.
Leaving an opaque retainer
A firm unsure what its agency does each month. We provide transparent, owned support with changes it can actually see in GitHub.
Defending a competitive area
A firm in a crowded practice area where standing still means slipping. Ongoing work keeps it moving forward against active competitors.
Key points
- Ongoing SEO support is continuous, month-to-month work to maintain and grow a website's search and AI visibility through content, technical upkeep and monitoring.
- SEO fades if left alone because competitors publish, search engines change, and technical issues accumulate over time.
- Consistent, modest monthly SEO work generally serves a firm better than occasional large one-off pushes.
- When SEO is delivered on the firm's own website and accounts, the firm keeps its website and content if the support ends; visibility may change over time without continuing work.
- Using GitHub and version control for SEO changes lets a firm see exactly what was changed on its site and when.
Before you enquire
Isn't this just an SEO retainer?
It is ongoing, paid monthly work — the difference is in the terms and the transparency. The website and content we create are yours on full payment, changes are version-controlled so you can see exactly what was done, and there is no lock-in over what we deliver. The minimum term and notice period are agreed in writing before you start.
How does Claude Code, GitHub and Cloudflare fit in?
We use Claude Code to make site changes efficiently, GitHub to version-control and review them, and Cloudflare to deploy them. That means changes are safe, reversible and visible — you have a full record of what changed on your website and can hand it to anyone in future.
What happens if I stop the support?
You keep everything — the website, all content, the rankings it has earned and the full change history. Momentum will naturally slow without ongoing work, but nothing is taken away or switched off. There's no lock-in.
How long until I see results?
Specific practice areas and local terms usually move first, with broader competitive terms taking longer. Ongoing support is designed for sustained growth over months, and we report honestly on progress rather than promising quick jumps.
Do I need technical knowledge to work with you?
No. We handle the technical work and report in plain English. If you ever want to see the detail, it's all in GitHub, but you don't need to touch it — the point is that you own it, not that you have to manage it.
Keep your visibility growing — and keep owning it.
What happens next
- 1Tell us a little about the firm — it takes about a minute.
- 2We reply within one working day to arrange a 30-minute call.
- 3If it's a fit, you receive a written scope and fixed price.