Bespoke websites, specialist enquiry sites and search programmes for solicitors who want to grow the right areas of their practice.
Firm websites from £2,500. Growth programme £1,000 a month. Packages & costs
Watch it compose for · concept design, fictional firm
In briefPrime Pilot AI builds bespoke websites, specialist enquiry sites and SEO and AI-search programmes for UK solicitors and legal service providers. Firm websites start from £2,500; the Website + Growth programme is £2,500 to build plus £1,000 a month. Your firm owns the website and content on full payment, and every engagement starts with a free discovery call.
Written for the people who decide
A website can present the firm accurately, answer a prospective client's early questions and make contact easy. It cannot promise that anyone will instruct you — that depends on your advice, your response and your terms.
So we design for suitable enquiries: the right people, for the work you want, arriving with the context your team needs.
Partners
Credibility, and the right work.
The site should reflect the quality of the firm and attract the matters you want — not simply more calls.
Practice managers
Reliability, and clear costs.
You'll know what's built, what's maintained, what continues to cost money and who to call when something needs changing.
Marketing leads
Evidence, not vanity metrics.
Enquiries tracked by source and practice area, and reviewed with you for suitability — not traffic reported for its own sake.
Concept demonstration
Each kind of client asks a different first question — so each area needs a different page. Choose one to see the question, the structure and the enquiry change. The firm and designs are fictional.
Conveyancing & property · the client's question
“How much will my conveyancing cost?”
Design approach: A clear quote journeyConcept
Get a conveyancing quote
Three short steps, then contact details — so the first question is answered before the firm asks for anything.
An enquiry starts a conversation. Whether it becomes an instruction depends on the firm's advice, response and terms.
Main site or specialist site?
Could be either
A dedicated quote site can suit a firm treating conveyancing as a volume line with capacity to match. Where it is one service among several, a strong section of the main website is often the better investment.
Talk to us about Conveyancing & propertyHow it connects
Take a good law firm page apart and it has the same four layers, from the question to the enquiry. Weak sites usually skimp on the middle two — and the enquiry suffers.
Improve the main website when…
Consider a specialist site when…
Often the answer is both, in sequence: strengthen the main site first, then add a focused site where a distinct audience justifies it. How specialist sites work
What we build
Most firms need two or three of these, not all six. The discovery call is where we work out which.
Packages & costs
Two published starting points. Every firm receives a written scope and fixed price before any work begins.
A bespoke main website built around the firm and every area of work it does.
Paid once
From £2,500
Bespoke quote per firm, confirmed after a discovery call.
In the build
Everything in the Firm Website, plus a monthly programme of search, content and enquiry work.
Paid once
£2,500
Website build
Each month
£1,000
Growth programme
Each month
Agreed in writing, per firm
Ownership
Owning a website is different from paying for the work that keeps it visible. You own what we build for you. SEO, content, hosting and software are services — they continue only while someone pays for them.
Measurement
Growth programme clients receive a monthly report and a quarterly review with a named lead. It follows enquiries, not vanity numbers:
Monthly report
Example layout · no real data
1 · Enquiries by source and practice area
| Area | Search | Referral | Direct | Suitable? |
|---|---|---|---|---|
| Conveyancing | Reviewed with the firm | |||
| Private client | Reviewed with the firm | |||
| Disputes | Reviewed with the firm |
2 · Pages that led to enquiries
Which pages people read before getting in touch.
3 · Where people stopped
Abandoned forms and exits, and what changes next month.
AI enquiry assistant · Growth programme
It helps visitors find the right service, collects initial enquiry details and routes them to the right team — using only answers your firm has approved.
Aldermoor & Finch · enquiries
Demonstration
Fictional firm and conversation. Nothing here is sent anywhere, and no appointment or enquiry is created.
What happens next
A short form — name, email, firm and what you need. We reply within one working day.
Thirty minutes on your current site and the work you want more of. No obligation.
Scope, fixed price and timeline, plus any ongoing terms: hosting, subscriptions and minimum term.
You review and approve before anything goes live. A firm website typically launches in four to six weeks.
Who you'll work with
Prime Pilot AI brings together experience of legal practice, litigation funding and software engineering — and works with solicitors and legal service providers.
About Prime Pilot AIThe Firm Website starts from £2,500, with a bespoke quote after a discovery call. The Firm Website + Growth is £2,500 for the build plus £1,000 a month for the growth programme. Any third-party costs are listed in the proposal before work starts.
Only if you choose the Growth programme or other ongoing work. The Firm Website is a build fee; any hosting or maintenance arrangements after launch are set out in your proposal.
Yes. The website and the content we create for you are owned by your firm on full payment, as set out in our terms. Search rankings are not property — they depend on search engines, competitors and ongoing work.
It depends on the work. A specialist site can suit a distinct, high-volume or campaign-led area. Where credibility rests on the firm's people and reputation, a strong section of the main website is usually better. We'll say which we'd recommend, and why, on the discovery call.
No, and no one honestly can. We build a better-structured, better-written website and support it with SEO and AI-search work to improve the chances of attracting suitable enquiries. Whether an enquiry becomes an instruction depends on the firm.
No. It answers questions about your services using content your firm has approved, collects initial enquiry details and routes them to the right team. It does not give legal advice or assess whether someone has a case.
Tell us which work you want more of. We'll tell you honestly whether that means a new main site, a specialist site, better search work — or fewer changes than you expected.
We reply within one working day. No obligation.