Law firm websites · Corporate & M&A
Websites for corporate and M&A law firms
Corporate clients rarely choose a firm from a single search. They shortlist, often after a referral, and then check the website to confirm experience. A corporate site works when it shows the partners, the kinds of transaction they handle and how a deal is run, with restraint rather than marketing language.
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The first question
“We're selling the business. Who should advise us?”
A founder or finance director, shortlisting firms for a transaction.
How clients choose a corporate & m&a firm online
A founder selling a business or a finance director raising investment is usually checking the firm against a shortlist. They look for the people they would deal with, evidence of comparable work and a sense of how the firm thinks. Generic service lists and stock imagery tell them nothing.
Search still matters at the edges: people research terms, processes and timelines, and AI answers increasingly summarise firms for them. Well-structured partner profiles and clear explanations of transactions help the firm appear accurately in both.
What a corporate & m&a page needs
Approach: partner-led and deal-focused. A short, confidential enquiry routed to a partner, asking only for the nature and timing of the transaction.
- 01
Transaction types
Sales, acquisitions, investment and restructuring
- 02
Partner profiles
Relevant sectors and deal experience, stated with restraint
- 03
How a deal runs
From heads of terms to completion
- 04
Insight
Commentary that shows how the team thinks
- 05
Confidential enquiry
A direct route to a partner
Design decisions, and why
- People lead: buyers choose the lawyer as much as the firm.
- Restrained design and precise language signal seniority.
- The enquiry asks for timing, the detail that matters most at first contact.
Main website or a separate site?
Usually the main website.
Corporate work is won on the firm's standing and its partners' reputations, which belong on the main site. A separate site would dilute that credibility.
Specialist enquiry sitesWhat the SRA rules require
The SRA Transparency Rules do not list corporate or M&A work among the services that require published prices. Whatever the area, every SRA-authorised firm must publish its complaints procedure, including how and when a complaint can go to the Legal Ombudsman and the SRA (rule 2.1), and display its SRA number and the SRA digital badge prominently (rule 4.1). Any deal experience shown must be accurate and must respect client confidentiality.
Source: SRA Transparency Rules (version in effect from 11 April 2025). This is a summary, not legal advice.
Full guide to the Transparency RulesWhat we don't promise
No one can guarantee rankings, enquiries or mentions in AI answers, and we don't. We build a site that is clear, compliant, fast and easy for search engines and AI tools to understand, and we're candid about what that can and can't do.
Questions firms ask
Can a corporate firm publish deal experience?
Where clients have agreed or the information is public, yes, and it is one of the most persuasive things a corporate site can show. Where it is confidential, describing the type and scale of work without identifying the client is the usual approach.
Does a corporate law firm need SEO?
Less for high-volume search and more for being found, checked and described accurately: by name, by partner and in AI-generated answers. The emphasis is on clear structure, partner pages and authoritative explanations rather than chasing broad keywords.
How important are partner profiles?
Very. Corporate buyers choose the lawyer as much as the firm, so profiles that set out relevant experience clearly often do more work than any service page.
Talk to us about your corporate & m&a website
What happens next
- 1Tell us a little about the firm — it takes about a minute.
- 2We reply within one working day to arrange a 30-minute call.
- 3If it's a fit, you receive a written scope and fixed price.